CANVVS X ROCKSTAR ENERGY

CANVVS teamed up with Rockstar Energy at Creamfields 2024 to deliver an electrifying sneaker customisation experience. Across three days, five CANVVS artists hand-customised over 300 pairs of BL_NK CANVVS sneakers, giving festival goers a unique, one-of-a-kind keepsake. The activation brought creativity to the heart of the festival, blending music, fashion, and self-expression in true Rockstar style.

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PARTY LIKE A ROCKSTAR

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THIS INTERACTIVE EXPERIENCE ALLOWED FANS TO CO-CREATE ALONGSIDE ARTISTS, MAKING THEIR SNEAKERS A LASTING FESTIVAL SOUVENIR.

CANVVS Custom Sneaker Event Pop Up with Rockstar Energy at Creamfields 2024

THE CREATORS

SCOTTIE WILKS ART

STARLINE CUSTOMS

THE LITTLE CUSTOMS

DAN HAYES

THE STAND

CANVVS designed and executed a high-impact booth that served as the creative hub for live sneaker customisation. Built to house six talented artists, the space was designed for efficiency, ensuring a seamless workflow while engaging festival-goers. We managed all logistics, from booth construction and layout planning to on-site operations, allowing artists to focus on creating. Over three days, we successfully took and fulfilled 300+ custom sneaker orders, ensuring every pair met our high standards.

THE STAND

rockstar sneaker, green lace sneaker, AF1 style sneaker

THE BL_NK

BL_NKs is an independent, license-free sneaker silhouette designed and made by creators, for creators. The BL_NKs empowers artists to take control of their own campaigns and creative vision.

Premium quality – Handmade in Portugal using the highest-grade leathers and ethically sourced materials.

Sustainable innovation – The soles are crafted from recycled ocean plastics using a specialist process.

Designed for artistry – The uppers are specially made for optimal leather paint adhesion, ensuring durability and vibrancy in every design.

THE DESIGNS

Fans designed their own custom sneakers, they could choose from a selection of laces in colours inspired by the new Rockstar Xero Sugar drinks, adding a bold, branded touch to their sneakers. Custom metal dubraes offered another layer of personalisation, while a tattoo-style design book provided a range of artwork options to inspire their creations. Guests could mix and match elements or add their own bespoke touches, ensuring each pair was truly one-of-a-kind.

DELIVERY

Speed meets craftsmanship—each custom design was brought to life by our artists and delivered on-site within 30 minutes, ensuring fans could walk away wearing their unique creations almost instantly. This rapid turnaround created an exciting, high-energy atmosphere, allowing fans to experience the magic of live sneaker customisation without missing a moment of the festival.

CHASE & STATUS

THE CONCEPT

CANVVS & Rockstar Energy unveiled three exclusive, hand-painted sneakers inspired by Chase & Status. One pair will be gifted to the duo, while the other two will be hidden at the festival and given away via a what.three.words hunt, revealed on Rockstar and the artists’ Instagram. Featuring the duo’s signature and a built-in microchip for authenticity.

THE DETAILS

The limited-edition shoe is inspired by the dynamic electronic music scene and the artists who have shaped it. World-renowned sneaker artist Scottie Wilkinson brings this collection to life, with each pair featuring the headliners’ intricately hand-painted signature, and bold designs that embody both the vibrant essence of the energy drink brand and the spirit of Creamfields.

EVENT GALLERY

MAKE IT ICONIC WITH CANVVS

At CANVVS, we don’t just create custom sneaker activations—we set the standard. Trusted by the biggest brands worldwide, we turn bold ideas into wearable art that moves culture and commands attention.

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