ED SHEERAN X CANVVS
CANVVS had the honour of creating a truly one-of-a-kind activation to celebrate the milestone. We crafted custom Air Jordan 1 High Off-White’s, designed specifically for Ed, merging iconic sneaker culture with the essence of his music.
Our CANVVS artist worked alongside three of our top creatives to design the sneakers, pulling inspiration from the album’s visual identity and themes. The result? A pair of Air Jordan 1 HIgh Off-White as unique and timeless as Ed’s sound. Each detail was carefully curated—from personal touches tied to the album artwork to subtle nods to Ed’s journey as an artist.
Ed Sheeran showing off his custom Multiply sneaker
Taken backstage prior to his performance at the Barclays Concert Center, Ed shows his new custom kicks to the camera.
The Custom Touches
These included a variety of stylistic options.
• "Mulitply" Text -A unique design feature showcasing bold lettering on the midsole to emphasize individuality and creativity.
• X Nike Tick - A cross-shaped design overlaying the classic Nike swoosh, adding a modern and striking twist to the traditional logo.
• Custom Soles - Semi-translucent soles for a sleek, futuristic aesthetic, enhancing both style and performance with a nod to his New York show
• Custom Tongue Tag - A vibrant green tongue with personalized design details that complement the shoe’s bold colorway.
MULTIPLY ALBUM 10 YEAR ANNIVERSARY CONCERT BARCLAYS CENTER
Following delivery of the custom sneakers to Ed backstage in New York, Ed rocked the custom shoes for his Multiply 10 year anniversary concert at the Barclays Concert Center in New York, USA.
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