EMMA HAYES
CANVVS teamed up with Nike to create custom sneakers for Emma Hayes, celebrating her incredible legacy at Chelsea and her new journey as head coach of the US Women’s National Team. Designed to honor her impact on women’s football, these bespoke sneakers captured her achievements and influence, marking a milestone moment in her career with a unique, wearable tribute.
THE CREATORS
BOYARDE
OLI CUSTOM LAB
THE ARTWORK
Boyarde's artistic prowess shone through in the sneakers, where she meticulously painted detailed portraits of the team. The artwork didn’t stop there; it also included iconic moments from Emma’s time managing the Chelsea women’s team. From celebrated victories to memorable sidelines moments, each brushstroke told a story of dedication, passion, and success.
THE VISION
Nike’s goal was to create a gift that would encapsulate Emma’s journey with Chelsea, celebrating her achievements and the profound impact she has had on the club. To achieve this, we collaborated with the talented local London artist, Boyarde, renowned for her vibrant and detailed artwork. Boyarde was tasked with painting a pair of custom Nike sneakers, transforming them into a wearable masterpiece that Emma could cherish forever.
For us at CANVVS, this activation was more than just a project; it was a chance to honour a true legend in women’s football. Partnering with Nike and Chelsea FC, and working with Boyarde, allowed us to create something extraordinary for Emma Hayes. The sneakers are not just a piece of art but a symbol of appreciation and gratitude from the Chelsea community.
As Emma Hayes moves on to her next chapter in America, we hope that these custom sneakers will serve as a reminder of her incredible journey with Chelsea and the countless lives she has touched along the way. It was an honour to be part of such a special moment, and we wish Emma all the best in her future endeavours.
MAKE IT ICONIC WITH CANVVS
At CANVVS, we don’t just create custom sneaker activations—we set the standard. Trusted by the biggest brands worldwide, we turn bold ideas into wearable art that moves culture and commands attention.
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