CANVVS Lands on Oxford Street: A New Home for Sneaker Culture and Creativity

The wait is over, sneakerheads! CANVVS is officially stepping into the spotlight with the opening of our flagship store at 373 Oxford Street; one of the most iconic and busiest shopping destinations in the world.

This isn’t just a store; it’s a three-floor haven for sneaker lovers, streetwear enthusiasts, and anyone who appreciates wearable art.

More Than Just Shopping

The new CANVVS store is built to celebrate creativity, individuality, and community. Each floor offers a unique experience:

The Retail Floor: Stocked with fire pieces from brands like AVIREX, Straye, LuByLu, Scirocco, London Sunshine Club, Lone Culprit, Dark Circle Clothing, Favela Studios, and so many more. It's a curated collection by CANVVS that screams style. 

Customisation Area: Meet the artists in residence, who’ll be transforming sneakers into personalised masterpieces. Whether it’s something as small as your initials, or one-of-a-kind designs, the vibe changes daily as different creators bring their flair to the space.

VIP Personal Shopping: A sleek, private area where you can take your time to build the ultimate fit with exclusive support from our team.

And here’s the kicker: Some of the pieces you’ll find in-store are display-only, but don’t sweat it—we’ll connect you directly with the artist to commission your own made-to-order grails.

A Hub for Talent

At CANVVS, it’s bigger than just sneakers. This store is a stage for underrepresented creators.

Founder Alex Murray shared:

"We are thrilled to have this opportunity to open our first store in the heart of Oxford Street. Our mission is to empower sneaker creators, and being center stage in such an iconic location will help us uplift a huge range of new talent. We will be showcasing and supporting a community of local creators who have been underserved, underrepresented, and largely undiscovered. CANVVS is changing this dynamic and shining a light on this fast-growing group of entrepreneurial and deserving individuals.

We are so grateful to Westminster City Council and Places for London for their support in setting up our business in this prime location. It’s an incredible opportunity to bring wearable art and unexpected experiences into the spotlight, and we can’t wait to start trading."

This launch wouldn’t have been possible without the “Meanwhile On” initiative led by Westminster City Council and the creativity of  Someday Studios.

Together, they’ve helped us secure this game-changing spot and bring a fresh dose of culture to Oxford Street.

Don’t Miss Out

We’ve got a packed schedule of pop-ups, exhibitions, and exclusive drops lined up, and trust us—you don’t want to miss what’s coming. Sign up for our newsletter to stay in the loop about all things CANVVS.

Ready to experience the future of sneaker culture? Meet us at 373 Oxford Street, and let’s make history.