CANVVS IS ON A MISSION TO LEGITIMISE PERSONALISATION IN SNEAKER CULTURE, SUPPORT SELF-EXPRESSION, CELEBRATE CREATIVITY, INSPIRE INNOVATION AND CONNECT COMMUNITIES.
We work with the best international creators, brands and rights holders to provide a platform that helps to define a framework for responsible customisation. We are fostering a sustainable ecosystem that serves to support the rights of brands and the needs of a global creator and fan community to legitimise personalisation and self-expression in sneaker culture.
RECENT NEWS
CANVVS x Klarna: Custom Sneaker Art, Now More Accessible Than Ever
At CANVVS, we believe that custom sneakers are more than just footwear - they're a form of self-expression. That's why we're excited to announce our new partnership with Klarna, bringing even more ...
CANVVS Lands on Oxford Street: A New Home for Sneaker Culture and Creativity
The wait is over, sneakerheads! CANVVS is officially stepping into the spotlight with the opening of our flagship store at 373 Oxford Street, one of the most iconic and busiest streets in the world...
CANVVS partners with Sky to create Jackal customs
CANVVS has teamed up with Sky to create 20 limited-edition pairs of exclusive sneakers inspired by the outfit worn by Lashana Lynch’s character Bianca throughout the thrilling new TV series The Day...
UNDERSTANDING CUSTOM SNEAKERS
The best sneaker artists in the industry today have elevated the art of sneaker customisation and set new standards. Whether you are a sneakerhead, an art lover, or simply curious about the creative minds behind your favourite kicks, CANVVS creators are the ones to watch.
What is a custom sneaker?
A custom sneaker is a sneaker that has been modified or redesigned in some way by an artist or designer to create a one-of-a-kind piece of wearable art.
What is sneaker art?
Sneaker art refers to the customisation and design of sneakers to create unique, personalised, and one-of-a-kind designs. The sneaker customisation trend started in the 1980s, with basketball players adding their personal touch to their footwear to stand out on the court. The trend then expanded, and artists began creating custom designs for people looking to stand out.
Why buy custom sneakers?
Sneaker customisation is an emerging form of artists’ expression. With collectors looking for unique pieces from otherwise mass-produced shoes. Custom sneakers will not only express your love for art, but they will also express your love for footwear and street culture.
Are custom sneakers authentic?
CANVVS stands firm in not tolerating the use of non-genuine products and is committed to fiercely protecting intellectual property, while championing creators' inherent rights to make art.
OXFORD STREET STORE OPEN, AS PART OF A MULTI-MILLION POUND CAMPAIGN TO REJUVENATE THIS WORLD-FAMOUS DESTINATION.
OXFORD STREET STORECASE STUDIES
LOKI X LØCI
CANVVS and Marvel Studios have collaborated to create 3 bespoke custom sneaker designs in celebration of Loki Season 2. Together, they have forged a unique trio of exclusive designs for the sensational arrival of Marvel Studios’ Loki Season 2.
AHSOKA x ADIDAS
CANVVS and Lucasfilm collaborated to create a series of five bespoke custom sneaker designs for the new Star Wars’ Ahsoka series. Using Adidas as the base silhouette, Artists drew inspiration from the new series.
DAY OF THE JACKAL X SKY
CANVVS teamed up with Sky to create 20 limited-edition pairs of exclusive Nike Air Max 95 trainers – inspired by the footwear worn by Lashana Lynch’s character Bianca in The Day of the Jackal.
SOCCER AID x PUMA
CANVVS and PUMA collaborated to create a limited edition custom sneaker for Soccer Aid 2023. An activation was held at the training camp, allowing the team to customise their own Puma Slipstreams.
ENGLAND WORLD CUP '23 x NIKE
To commemorate their journey to the Women's World Cup in Australia and New Zealand, CANVVS x Nike presented the 2023 Lioness's team with 11 custom Nike Air Force 1s and 11 custom Nike Pulses as souvenirs.
ENGLAND WORLD CUP '22 x NIKE
CANVVS hosted an activation at St. George's Park the day before the England squad's Qatar flight, giving players the chance to create their own custom World Cup Air Force 1 sneakers.
ROCKSTAR x CREAMFIELDS
CANVVS teamed up with Rockstar Energy at Creamfields 2024 to deliver an electrifying sneaker customisation experience. Across three days, five CANVVS artists hand-customised over 300 pairs of BL_NK CANVVS sneakers, giving festival goers a unique, one-of-a-kind keepsake.
EMMA HAYES X NIKE
CANVVS teamed up with Nike to create custom sneakers for Emma Hayes, celebrating her incredible legacy at Chelsea and her new journey as head coach of the US Women’s National Team. Designed to honour her impact on women’s football.
TOUR GOLF LEAGUE X BOSTON COMMON GOLF
To celebrate the inaugural season, CANVVS created the Boston Common Golf team sneakers for Rory’s McIIroy’s new Tour Golf League with Tiger Woods in association with the PGA.
BRAND COLLABORATIONS
IF YOU ARE A BRAND OWNER, CORPORATE, TEAM OR TALENT MANAGER AND INTERESTED IN WORLD-CLASS CUSTOM SNEAKER ACTIVATIONS, CLICK THE BUTTON BELOW.
FIND OUT MOREBRANDS WE WORK WITH:
CANVVS co-ordinates the entire experience for brands and partners at event activations. With a team of proven event and project managers, CANVVS ensures the activation is delivered to delight and surprise guests, talent, partners and fans.
The level of creativity and passion CANVVS brings to each project is second to none. They combine an impressive understanding of sneaker culture, and an insightful feel for the relationship between artists and fans which makes everything authentic and fresh.
PUMA are proud to be partnered with CANVVS for Soccer AID 2023.
PARTNERSHIPS
VIRGIL ABLOH “POST-MODERN” SCHOLARSHIP FUND
CANVVS has partnered with the Fashion Scholarship Fund to amplify the ground-breaking impact of Virgil Abloh by supporting the Virgil Abloh “Post-Modern” Scholarship Fund, advancing the Next Generation of Black Fashion Industry Leaders.
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SOLES 4 SOULS
Soles4Souls turn unwanted shoes and clothing into opportunity, by keeping them from going to waste and putting them to good use – providing relief, creating jobs and empowering people to break the cycle of poverty.
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SNEAKER LAW
CANVVS collaborates with Sneaker Law, the world's leading authority on the law surrounding sneakers, to protect brands' legally protected products, whilst providing custom sneaker creators with access to legal education enabling them to work safely and responsibly.
LEARN MORECREATORS FROM ALL OVER THE WORLD
CANVVS believes that everyone has the right to make something that is unique to them. That’s why our Founders are comitted to amplifying artists, empowering creators and showcasing bespoke and custom sneaker history. We work with the best sneaker custom designers in the game, from all over the world, to create high-quality pieces that are available to everyone.
EVERY SNEAKER IS A POTENTIAL GALLERY WORTHY WEARABLE PIECE OF ART
